Problem
What needed to change
The ranch relied on spreadsheets, texts, and disconnected tools — creating delays, missed handoffs, and an inconsistent customer experience from booking to delivery.
Approach
Architecture + execution
- Mapped end-to-end workflows (inventory, scheduling, customer requests, fulfillment) and translated them into clear system states and permissions.
- Built a single operational surface for staff with task queues, audits, and exception handling (not just a chat UX).
- Instrumented the core flows with reliable notifications, idempotent writes, and dashboards so the team could run the operation confidently.
Results
Outcomes that held up
- Improved customer responsiveness by centralizing requests and status visibility across the team.
- Reduced operational friction by standardizing workflows and eliminating spreadsheet-driven handoffs.
- Created clearer metrics for throughput, delays, and capacity planning to support growth.